Why are Online Reviews Important for all Business?

Online reviews have proven to be crucial in growing traffic and sales in today’s evolving times. Since the majority of people have access to the internet, the way people shop for almost everything has radically changed.

Whether you are buying expensive things such as electronics or just visiting the doctor near you, it’s rare to blindly make a purchase or visit to the business without reading through online reviews. In 2020, the statistics show that 87% of consumers read online reviews about local businesses before making a buying decision. Also, 60% of customers check Google My Business reviews when searching for a local business.

  1. More importantly, 90% of the customers or online shoppers reported that a negative review has convinced them to avoid visiting a business and in 35% of the cases only one negative review has affected the entire buying decision of the customer. These all statistics and facts about online reviews mean that no matter whatever industry your business is in, online reviews boost your presence on the internet and help you drive conversions.

Having looked upon the statistics on online reviews, let’s review the importance of online reviews for a business and why your business should encourage online reviews.

Make You More Visible

Why are Online Reviews Important for all Business? Boost SEO

It is quite simple, being a successful brand means you’re a visible one. Today, the majority of the customers rely on search engines like Google, Bing, Yahoo, etc. while making a purchase decision. These websites have their unique way of indexing and surfacing content, but all these search engines value original and fresh content.

Online reviews can be rewarding in such scenarios as it provides SEO and ranking benefits, especially in terms of local search. Customer reviews help you keep the content fresh, and your brand favoured by the algorithms. Additionally, having online customer reviews adds more strength to your listing as it gives you a balanced pipeline of progressive content which is further highly valued by the search engines. Google itself states that your business reviews and score are factored into local search ranking which proves that having more and more positive reviews can increase your Google ranking.

Build Trust and Credibility

 

Conclusion

Remember you are always under review. The way you utilise your marketing skills is good but having people and your target audience talk about you is the best way to boost your presence and ideas.

Also, Google is not the only platform where customers can find you, there are hundreds of other platforms where customers can drop a review or evaluate the reviews. Therefore, constantly encourage your customers to write reviews for your business when possible and you can ask them to do so through emails, SMS, phone calls, surveys, polls, or face-to-face instantly after the purchase.

What makes us unique is our team, our motivation, our quality of work and above all this, our dedication and commitment to give our customers the best possible results.

We achieve this for our customers through:
– Search Engine Optimisation (SEO)
– Search Engine Marketing SEM Google Adwords
– Web Design & Development
– Content Creation
– Email Marketing
– Social Media Management & Ads

New Online Road (www.newonlineroad.com), is an industry-leading digital market service provider headquartered in Barangaroo, Sydney. Unlike many other competitors of ours that outsource the bulk of services to overseas labour, our operation is 100% based in Australia. Our local team of digital marketing specialists are eager to leverage their expertise to help clients launch their next digital marketing campaign and achieve the maximum growth in the shortest possible time frame. As New Online Road is known to be one of the best SEO digital marketing agencies in Sydney Australia.

 

Jason Moussa

Director - New Online Road

New Online Road is an in-house digital marketing agency helping small to medium sized businesses grow their online presence. Unlike majority of marketing companies, at New Online Road we don't outsource our work overseas, as we want to build a close relationship with every single one of our clients.

Why is digital marketing so important for a business? Well, 94% of online experiences begin with a search engine, therefore an excellent online presence is crucial, and New Online Road can make that happen for you. Having a good looking website is great, however, this is pointless if there is no traffic going towards it. Our digital marketing strategies bring you the results you are really after, converting them into sales. See real results and dominate your competitors.

Today, Digital Marketing is required by every business and these businesses are leveraging their digital channels to connect with the prospective customers.


What makes us unique is our team, our motivation, our quality of work and above all this, our dedication and commitment to give our customers the best possible results.

We achieve this for our customers through:
- Search Engine Optimisation (SEO)
- Search Engine Marketing SEM Google Adwords
- Web Design & Development
- Content Creation
- Email Marketing
- Social Media Management & Ads

New Online Road (www.newonlineroad.com), is an industry-leading digital market service provider headquartered in Barangaroo, Sydney. Unlike many other competitors of ours that outsource the bulk of services to overseas labour, our operation is 100% based in Australia. Our local team of digital marketing specialists are eager to leverage their expertise to help clients launch their next digital marketing campaign and achieve the maximum growth in the shortest possible time frame. As New Online Road is known to be one of the best SEO digital marketing agencies in Sydney Australia.

We also offer a free 30 minute strategy call for anyone looking to grow their business online. Get in touch with us today!

New Online Road